What are you trying to communicate about your subject

What are you trying to communicate about your subject? Is there a particular

concept or visual aesthetic you’d like to convey?

There are several essential elements to consider when preparing for a shoot with

a strong fashion influence. Wearing down a shoot into these elements allows

you to see the various areas of the shoot you can affect and the myriad results

you can achieve. Here are elements to consider:

■ Concepts

■ Location

■ Design: hair, makeup, wardrobe, props

■ Posing

■ Lighting

■ Post-processing (Photoshop, retouching, and more)

These elements allow you to take a symbol beyond just a pretty picture of an

individual. You won't be taking a person’s symbol; you will be making

a person’s symbol. You cannot expect you'll just show up and create an image that

looks like it was extracted from the pages of a fashion journal. You should begin

to consider your portraits as mini-productions. You subject is your model,

and as the producer of the shoot you must consider all elements within your

control.

6 Fashion Sparkle for Symbol and Wedding Photography

Figure 1. 1

We used a fashion pose,

choice makeup, and Photoshop

effects to manufacture a high-fashion

look that was classy and

striking for this boudoir shot.